Nissan Pumping $9.5 Billion Into China’s Auto Market Over Next 5 Years, Focusing On EVs
February 5th, 2018 by James Ayre
SNIPPET:
As part of a push to become one of the top auto manufacturers operating in the country, Nissan will be pumping 60 billion yuan ($9.5 billion) into its operations in China over the next 5 years, company execs have revealed.
The plan, reportedly, is to focus on plug-in electric vehicles and on the Venucia, Nissan, and Infiniti brands — with the intent being to boost local sales volume to 2.6 million vehicles a year by 2022 — in cooperation with its local joint-venture partner Dongfeng Group. Currently Nissan sells around 1.5 million vehicles a year in
China (the world’s largest auto market).The new
“Triple One”✨ strategy will presumably see sales of a rebranded version of the new Nissan Leaf as a focus, but reportedly there will also be an attempt to increase the sale of commercial light-duty vans, trucks, etc.
Full article:https://cleantechnica.com/2018/02/05/nissan-pumping-9-5-billion-chinas-auto-market-next-5-years-focusing-evs/