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Author Topic: Fossil Fuel Propaganda Modus Operandi  (Read 9235 times)

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AGelbert

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    • Agelbert Truth AND Consequences
Re: Fossil Fuel Propaganda Modus Operandi
« Reply #195 on: March 21, 2018, 09:11:10 pm »
Oil Change International

Mar. 19, 2018 12:43PM EST
Early April Fool's Joke? Statoil 🦕 Rebrands Itself as Equinor 😇

By Andy Rowell

SNIPPET 1:

First came BP, which went from British Petroleum to Beyond Petroleum. Then Denmark's Dong Energy changed its name to Orsted, to mark its departure from oil and gas. Then earlier this year Shell announced it was morphing from an oil company into an integrated energy company.

And now, the Norwegian company Statoil is proposing to change its name to "Equinor." The rebranding exercise—or what some may call greenwashing exercise—will cost as much as 250 million kroner or $32 million.

                           


SNIPPET 2:

Statoil is just repeating history. Years ago, a book on countering corporate greenwash, edited by Eveline Lubbers, noted that BP's "rebranding was part of an effort to portray BP as an energy company, not just an oil company." Critics noted that the rebranding, which cost BP $200 million and was designed by Ogilvy & Mather, was a greenwashing exercise. Years later BP remains predominantly an oil and gas company.

Statoil's rebranding looks like greenwashing, too. Buried deep in the company's press release last week, Statoil stated that it "will develop long-term value on the Norwegian continental shelf, deepen in core areas and develop new growth options internationally …. Statoil is building a material industrial position within profitable renewable energy, and expects to invest 15-20% of total capex in new energy solutions by 2030." Put another way, in twelve year's time, some 80 percent of the company's capex will still be oil and gas.

Given the climate crisis and need to disinvest from oil and gas, this is hardly a revolutionary shift. So the company may be called "Equinor," but it will still essentially be Statoil to its core. So it really does look like an early April Fool's joke.

Full article:

https://www.ecowatch.com/statoil-equinor-greenwashing-2549947654.html
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